
Cookie Policy

Cookie Policy

Cookie Policy
Cookie Policy: MR PORTER
Date: 23rd April 2025
Welcome to the MR PORTER website.
This website is owned and run by THE NET‑A‑PORTER GROUP LIMITED ("we", "our", "us”), indirectly controlled by YOOX NET‑A‑PORTER GROUP S.p.A., a company fully owned by LuxExperience B.V. If we use the term “our Group”, this means us and our subsidiaries, our ultimate holding company and its subsidiaries (or any of them). The term “our online services” refers to NET‑A‑PORTER, MR PORTER, THE OUTNET, our mobile and tablet applications and any other websites or apps we own or run from time to time. If you use any of our online services, we will refer to you using the terms “user”, “visitor”, “you”, “your”, “yours” in this policy.
1. The cookies used in our online services
2. Advertising cookies used on our business partners' websites
3. How to reject or opt out of receiving cookies
4. The tracking technology we use in our apps
Within our Apps we utilise tracking technology that monitors our users’ activity when they are browsing products and other information we provide. We only use the device ID of the phone or tablet for this activity and it allows us to create a better, more personalised shopping experience for users. In addition, it enables us to monitor how well the Apps are working and to improve their functionality and fix any potential problems before they happen, as well to help develop enhancements for the new updates. The data is not used for any other purpose.
We process the device ID under our legitimate interest to improve our services to customers and users by personalising their experience but if you would prefer not to allow us to use this tracking technology you can adjust the settings on your device. Details of how to do this can be found in the Settings section on your phone, tablet or other device.
Please note this is separate from Push Notifications for which we collected your consent when you used the App for the first time. You can turn these notifications on or off under the Settings section of your device.
5. Third party cookies
Some of the cookies described above are stored on your machine by third parties when you use our online services. We have no control over these cookies or how the third parties use them. They are used to allow third parties to provide a service to us, for example analytics. For more information on these cookies and how to disable them, please see the individual third party's privacy policy listed below.
ANALYTICS
Adobe (Adobe Analytics)
This cookie provides anonymized data to allow us to understand user behavior and marketing performance across our Group
More information and how to opt out: http://metrics.net-a-porter.com/optout.html
Google (Google Analytics)
This cookie provides anonymized data to allow us to understand user behavior and marketing performance across our Group.
More information and how to opt out: https://tools.google.com/dlpage/gaoptout
Rakuten (Linkshare)
Linkshare allows us to track orders which come to us from our affiliate marketing partners.
Oracle (Responsys)
This allows us to track the effectiveness of our email campaigns and how recipients interact with the content in those campaigns.
More information and how to opt out: http://www.oracle.com/us/legal/privacy/privacy-choices/index.html
INTEREST-BASED ADVERTISING
Appnexus
This cookie tracks the performance of the advertising campaigns we buy with certain third parties through Appnexus' exchange.
More information and how to opt out: https://www.appnexus.com/en/company/platform-privacy-policy
Google (Google Analytics)
This cookie provides anonymized data to allow us to understand user behavior and marketing performance across our Group.
More information and how to opt out: https://tools.google.com/dlpage/gaoptout
Google / Double-Click (Channel Intelligence)
This cookie facilitates the tracking of performance related to Google Shopping.
https://www.google.com/settings/u/0/ads/authenticated?hl=en
Google / Double-Click (Double-Click DPA)
This is a management solution used to track the effectiveness of different advertising campaigns which are delivered to different audiences.
https://www.google.com/settings/u/0/ads/authenticated?hl=en
Google / Double-Click (Double-Click Floodlight)
This cookie allows us to target the advertising we do on third party websites more effectively.
https://www.google.com/settings/u/0/ads/authenticated?hl=en
WEBSITE FUNCTIONALITY
Liveperson
We use this technology to provide real time access to our Customer Care Team via a chat window.
More information and how to opt out: http://www.liveperson.com/uk/policies/privacy
Qubit (Qubit Open Tag)
We use Qubit's web optimization platform to test the effectiveness of custom content and product recommendations.
More information and how to opt out: http://www.qubit.com/legal/privacy-and-cookie-policy