mr Karl Oskar Olsen

Copenhagen

Karl Oskar Olsen - Men's Style Council Member

After setting up fashion label and retail concept Wood Wood in 2002, Royal Danish Design Academy graduate Mr Olsen went on to cofound high-end cycling clothing brand Pas Normal Studios in 2015. He continues to lead the artistic direction of both brands, as well as establishing Corsa Pizza, two organic pizzerias in Copenhagen.

  • FAVOURITE HOLIDAY

    Mallorca, not only because it’s a great place to cycle, it’s the whole package of the island that makes it a great place to stay with your family.

  • MUSIC

    I cannot live without; Blur, Oasis, Happy Mondays, The Stone Roses, Spacemen 3, John Coltrane, Miles Davis, Sade, Talking Heads and New Order.

  • GROOMING

    Aesop and Kiehls.

  • STYLE TIP

    My friend and mentor Kim Jones always told me "keep it street Karl".

  • BRAND

    Visvim is for me the ultimate example of how a Japanese mindset can transform heritage western clothing icons into a current and relevant look. By respectfully and thoroughly analysing the origin of the product and from there create a modern luxury edition of that.

  • WATCH

    I have three watches in rotation. A classic Rolex Airking from 1974. Then a very old IWC which is my favourite, it's very simple and has a black leather strap. Last is my gold/silver Rolex Daytona from 1996 which is the last year of the Zenith clockwork.