THE JOURNAL
Illustrations by Mr Pete Gamlen
Pineapple on pizza. Chips with curry. Ketchup with a roast. Many distressing food crimes are committed every day. Such choices have been known to test friendships, sever relationships and deeply offend entire countries. But these kinds of attitudes to food and cooking provide fascinating insight into a person’s life and character. Some people eat to live, while others live to eat. And then, of course, there’s those who live to bore others with what they eat on Instagram. Wherever you fall on the spectrum of mega-foodie versus not-that-bothered, you’ll undoubtedly recognise the characters below. So, from the Ottolenghi stan to the ready-meal legend, what’s cooking in your kitchen?
01.
The Ottolenghi fanboy
This guy (sorry, chef!) makes his own truffle oil, hummus, pokē and can do 100 things with an aubergine. What’s more, he wants everyone to know about it. He shares all recipes on TikTok (a specific food account) with his most used emoji being the chef’s kiss. He’s happiest when engaging in deals with black-market suppliers of za’atar, dried barberries and khachapuri. An ideal Sunday is perusing restaurant menus and watching ASMR cooking videos in bed, followed by brunch and a charcoal chai latte or CBD Bloody Mary. The second half of the day consists of hours of food prep for an alternative roast that involves pomegranate molasses and olive-fed wagyu ’nduja. Or, as soon as the camera is off, a cheeky fishfinger sandwich, family style.
Condiment of choice: Lao Gan Ma crispy chilli oil
02.
The red-meat freak
Has a “carnivore till I die” mentality – which might be sooner than he thinks – because meat equals manly. Summer is what this guy lives for. Sunshine means one thing: barbecue. He’s unbearable company at any grilling event and exudes back-seat driver energy while observing anyone else cooking meat. This guy’s hero is Mr Adam Richman, aka Man v Food king. His relationship status with vegetables? “It’s complicated”. In his spare time, he can be found grunting in the weights section of the gym. Although if his body really is a temple, it’s likely to be condemned by the time he’s 40.
Condiment of choice: smokey BBQ hot sauce (the spicier the better)
03.
Everything’s beige (including his complexion)
The least foodie of them all, this grownup human still sees seasoning – not to mention seasonal produce – as the enemy. He has no shame in ordering a plain burger without the tomato, onion, lettuce, pickle, relish or flavour. A fussy eater who is enabled by those around him (his mum), he’s never tried an olive, won’t touch coriander or anything with “bits in it” and only ever eats margarita pizza. On holidays abroad, he’ll eat a bacon sarnie for brekkie and chicken nuggets and chips for tea. Everyday. “It’s just a phase,” they say. Sure, and breakfast cereal is just for breakfast.
Condiment of choice: mayonnaise
04.
The vegan sectarian
A nut-butter connoisseur. A sustainability champion. This guy knows his onions and will absolutely ruin the Big Mac you were planning to have for dinner. Why? Because industrial meat consumption is destroying our planet: beef is by far the most carbon-intensive – 25 times more than tofu and 50 times more than pulses – and contributes to deforestation. His hobbies include foraging, hiking and supergluing himself to motorways. Deep down, he wants to save humanity, even if he is appalled at most of our food choices. Although, he’s as smug as anything when he convinces friends that Beyond Burgers are almost as good as the real deal. His parents dread the holidays. The intergenerational dinner is often tense due to a lack of understanding and empathy from his family (as well as an exceptionally dry nut roast).
Condiment of choice: organic raw Brazil nut butter
05.
The “ping” king
Minimal time and effort and an overworked microwave are central to this guy’s meal planning. Because he’s got more important stuff to be doing. He’s one of those rare (and annoying) people who can “forget to eat”. It’s not that he doesn’t appreciate decent grub, it just isn’t a priority. A typical weekday dinner would be a ready meal with Elf Bar chaser. This guy owns zero kitchen utensils, just one blunt knife used to pierce film lids. He thinks a spiraliser is a party game where you have to put your hands and feet on coloured dots on a plastic mat. He loves a canned pie, but even he draws the line at an all-day breakfast in a tin. His parents bought him an air fryer for Christmas to try and inspire some culinary interest, but the only thing going anywhere near it is dust.
Condiment of choice: own-label ketchup