THE JOURNAL
The 2021 launch of Canada Goose’s Journey boot was a landmark for the Canadian outerwear brand, representing its first foray into an entirely new category: footwear. An Alpine-style hiker boasting sturdy construction and contemporary styling details, the Journey was an immediate hit, proving popular with the chic urban crowd who increasingly make up Canada Goose’s core customer base.
Initially available in three colourways – tan brown, black leather and grey suede – the success of the Journey boot has seen recent iterations in khaki green and all-white leather.
But while its boots have shown themselves to be more than a match for even the slushiest of commutes, don’t be fooled into thinking that Canada Goose has forgotten where it came from. It remains a serious outdoor brand at heart, one whose outlook is informed not by the city streets, but by the frozen landscape of the Canadian North.
Take its iconic down-filled parkas, still made in Canada today, just as they have been since 1957, maintaining a connection to the brand’s native environment that is critical, it says, to the integrity and authenticity of its products.
Or consider the other item that launched last year alongside the Journey and completed the brand’s footwear offering, a full-length winter expedition boot called the Snow Mantra. Tested to the limits in northern Canada’s icy and unforgiving tundra, the Snow Mantra was testament of Canada Goose’s ongoing commitment to creating the world’s best extreme-weather apparel, even as it spreads its wings as a luxury lifestyle brand.
Emphasising this further is Canada Goose’s recent Live in the Open campaign, which celebrates the intrepid explorers who mapped the great outdoors and encourages everyone to venture to new heights. It reflects Canada Goose in its natural habitat surrounded by nature, spectacular snow-capped peaks looming in the distance. It’s a long way from the rain-slicked streets of New York City or London, but that’s kind of the point: if there’s a neat take-home message here, it’s that these are clothes designed to take you further.
This brings us, in a roundabout fashion, to the latest entries in Canada Goose’s footwear lineup. The Crofton is a puffer boot inspired by the brand’s lightweight down jacket range of the same name and it looks – and wears – much like the name would suggest.
In other words, this is a supremely comfortable boot that you can take up a hill or along a country trail just as easily as on the coffee run, thanks to a grippy lug sole that provides all the traction you need on icy surfaces. It’s versatile, too, coming with the option of folding down the ankle to expose a reflective Canada Goose brand name.
That’s not all. Aside from footwear, time-honoured Canada Goose favourites such as the Macmillan and Langford parkas have been given a glow-up, their water-proof and wind-proof DynaLuxe woollen fabric now rendered in city-appropriate shades of flannel grey and charcoal, ensuring that while you may be functionally overdressed for the commute, you’re sure to look the part.