THE JOURNAL
Last October, we took our first big steps into the world of men’s fine jewellery with The New Movement, a campaign that shone a spotlight on the very best in contemporary jewellery. We celebrated designers that not only put sustainability and craftsmanship at the heart of what they do, but that also offer something fresh and distinctive for the modern consumer, who rightly recognises jewellery as one of the new frontiers of self-expression.
One year on, we’re introducing a new brand that embodies everything The New Movement was trying to capture: that sense of confidence, openness and sheer fun that has made the men’s fine jewellery scene such an exciting place to be over the past few years. Launching its debut collection exclusively on MR PORTER this September, 42 SUNS is a new brand inspired by the vibrant custom jewellery scene of Los Angeles, where high-impact, statement pieces are the order of the day.
Speaking to the current mood in fine jewellery with a focus on colourful, large-cut gemstones, “Chapter One” is a 42-piece collection of necklaces, bracelets, earrings, rings and pendants, all of which promise to elevate any outfit. “Coloured gemstones are having a big moment,” says Mr Maxim De Turckheim, MR PORTER’s Senior Buyer for jewellery and watches. “42 SUNS has gone all out on this trend. It’s definitely one to watch.”
“While all of the pieces work well individually, it’s worn together that they really come into their own”
Starring in the debut collection are five lab-grown gemstones – topaz, yellow sapphire, pink sapphire, orange sapphire and emerald – with each stone available in any of the eight core styles, giving a total of 40 out of 42 pieces. This versatility gives 42 SUNS exceptional styling potential, according to MR PORTER Style Director Mr Olie Arnold. “While all of the pieces work well individually, it’s worn together that they really come into their own,” he says.
We’ve taken the liberty of showing you a little bit of what that mix-and-match stacking can achieve in the images seen here, but it’s just the tip of the iceberg. With thousands of potential combinations in this collection, 42 SUNS is a brand that rewards and embraces experimentation. And for proper, show-stopping style, don’t miss the two hero pieces of “Chapter One”, a necklace and a bracelet set with all five of the collection’s gemstones.
And finally, as the name of the debut collection suggests, this is just the beginning for 42 SUNS, which is set to return with “Chapter Two” next season. With a zero-waste supply chain that sees any deadstock or surplus material recycled into the next collection, you can expect some familiar colours, but in new shapes, settings and styles. We’re excited already.