THE JOURNAL
Hosted By Mr Jerry Lorenzo: Introducing Fear Of God’s Exclusive Capsule Collection

Fear of God might not bear the name of its founder, but it’s clear that Mr Jerry Lorenzo is as much muse as he is maker. Since its launch eight years ago, the luxe streetwear label – whose devotees include Jay-Z and Mr Kendrick Lamar – has become synonymous with the laid-back, off-duty ease of Lorenzo’s home of Los Angeles, where he can be found flitting between his Studio City headquarters and his factories. That majestic moniker, meanwhile, is a nod to his profound sense of spirituality, which he says informs his every creative endeavour.
You could argue that the clothes exude the same elegant athleticism, quiet self-assuredness, and innate, inimitable cool of the man who designed them. There’s a natural synergy between creator and creation that imbues the latter with authenticity – and has earned a loyal and plentiful following because of it.

We’re pleased to announce, then, a collaboration between MR PORTER and Lorenzo as part of our Hosted By series. The result is an exclusive capsule collection that encompasses three strands of the burgeoning Fear of God empire.
From loungewear line Fear of God Essentials comes its signature sought-after cotton-jersey sweats and T-shirt rendered in sienna brown and sorbet yellow, alongside pint-sized iterations, courtesy of the newly launched Fear of God Essentials Kids (Lorenzo is a school-run regular). Meanwhile, devotees of the Fear of God mainline will be delighted to find a tightly curated edit of slouchy tailoring, streamlined sneakers and Italian-made knitwear in neutral shades.
The collection reflects Lorenzo’s contemporary, somewhat philosophical take on the notion of luxury. Flash and brash are not in his vocabulary. Instead, he’s more interested in delving into the true essence of the word. “What we’re trying to do at the end of the day is free our customer up and allow him be himself,” says Lorenzo. “Despite the circumstances, despite the occasion, he can walk in fully being who he is and still be chic, still be elegant.”
It’s a grown-up, considered approach that sets Fear of God apart from the drop-driven, blink-and-you’ll-miss-it streetwear landscape. But, as any hypebeast will tell you, that rarity only makes it even hotter property.


Fear of God Essentials Kids Logo-Print Cotton-Blend Hoodie and Logo-Print Cotton-Blend Sweatpants coming soon




Fear of God Essentials Kids Logo-Print Cotton-Blend Hoodie and Logo-Print Cotton-Blend Sweatpants coming soon