THE JOURNAL
Ms Verka Serduchka representing Ukraine in Helsinki, 12 May 2007. Photograph by Mr Johannes Simon/Getty Images
Before the 2019 Met Gala or RuPaul’s Drag Race took over the TV schedules, there was Eurovision, the annual Europe-wide song contest that is the last word in camp. And after a pandemic-induced hiatus in 2020, 2021 came back with a bang. If your knowledge of it extends only as far as Mr Will Ferrell’s satire, Eurovision Song Contest: The Story Of Fire Saga, prepare yourself for the real deal.
The Netflix film, which stars Ferrell and Ms Rachel McAdams as an Icelandic two-piece who dream of winning Eurovision, is a solid send-up of the competition, but it also proved that some things are so wonderfully absurd, they are beyond parody. Actual Eurovision has more bananas lyrics, OTT music and preposterous costumes than any dramatisation.
The naysayers may mock Eurovision, which has been going since 1956, and not without reason. But it is also the show that launched Abba, produces some memorable winners, such as Loreen’s “Euphoria”, the Swedish banger that won in 2012, and always delivers on the style front. Even when the songs don’t hit the mark, Eurovision has a bloke dressed like the Tin Man to entertain us. In celebration of the 2021 contest in Rotterdam this past weekend, we present our Eurovision style champions.
01.
Måneskin
Måneskin representing Italy in Rotterdam, 22nd May 2021. Photograph courtesy of Eurovision
The first band to win since Lordi in 2006 (see below), the 2021 winners, and previously Italian X Factor runner-ups, Måneskin (“moonlight” in Danish) rocked up on the Eurovision stage in Rotterdam in custom Etro leather suits, black heeled boots and grungy smudged eyeliner. In what was a competitive field for outlandish performances, Måneskin grabbed everyone’s attention. Their uniformed 1970s-inspired flared ensembles along with their rocker vibe and shaggy hair chime directly with this year’s trends for sadboy style and the new desire to dress up and go out, while their winning song, “Zitti E Bouni”, proves that rock ‘n’ roll never goes out of fashion.
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02.
Lordi
Lordi representing Finland in Athens, 19 May 2006. Photograph by Mr Sean Gallup/Getty Images
For a competition renowned for its sequins, three-minute pop songs and middle-of-the-road winners such as Ms Celine Dion, who represented Switzerland in 1988, Finland’s entry in 2006 was a bit of a curveball. Amid the other contestants’ sparkling ensembles, Lordi took to the stage in orc-like costumes. They were the first heavy metal band to win the competition and continue to champion the monster look. Lead singer Mr Lordi (Mr Tomi Petteri Putaansuu) makes all their outfits and masks and they do each other’s makeup, which is possibly the campest thing in a camp competition.
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03.
Mahmood
Mahmood representing Italy in Tel Aviv, 18 May 2019. Photograph by Mr Michael Campanella/Getty Images
Lordi may represent Eurovision at its wildest, but not every outfit is Comic Con-worthy. When Italian singer Mahmood performed in 2019, his dapper outfit brought street style to the competition. He performed his R&B-esque number “Soldi” in a rigid kimono-like embroidered shirt, black trousers and one hoop earring. He finished runner-up on the night. “Soldi”, sung in Italian and Arabic, a nod to his Egyptian heritage, was an example of the contest’s big-tent style when it comes to music, fashion and identity.
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04.
Verka Surduchka
Ms Verka Serduchka representing Ukraine in Helsinki, 12 May 2007. Photograph by Mr Johannes Simon/Getty Images
Eurovision has a deep affiliation with the LGBTQIA+ community (previous winners have included drag queen Ms Conchita Wurst), who always embrace Eurovision at its silliest. Take Ukrainian comedian and drag persona Ms Verka Surduchka, who performed “Dancing Lasha Tumbai” in a metallic silver coat dress and tie, sunglasses and a huge star on their head. The song was preposterous. The look wouldn’t have looked out of place at the 2019 camp-themed Met Gala. Ukraine gets the full 12 points from MR PORTER.
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05.
Mr Michalis Rakintzis
Mr Michalis Rakintzis representing Greece in Tallinn, 24 May 2002. Photograph by Ms Jessica Gow/EPA/Shutterstock
The Eurovision Song Contest always dances to its own tune and sometimes a lowly placed song can still make its mark, although not necessarily for the right reasons. Greek rock-singer Mr Michalis Rakintzis came 17th in 2002 and scored only 27 points, but he remains an icon. The Mad-Max-meets-Mr-Kim-Jones robotic leather costumes he and his band wore were the perfect uniform for the apocalypse. Rakintzis blamed his low score on bad production, rather than his off-key singing. Whatever the reason, he deserves those coveted douze points for his outfit.
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06.
Mr Daði Freyr
Mr Daði Freyr will be representing Iceland in Rotterdam, 18 May 2021. Photograph courtesy of Eurovision
Eurovision has a reputation for being uncool, especially in the UK. As a result, UK entries tend to be musically underwhelming. Other countries take the contest incredibly seriously (Scandinavian countries regularly send their best pop writers into competition, for example) and embrace its absurdist aspects. Which is where Mr Daði Freyr comes in. Keytars, Icelandic accents, quirky choreography, custom green sweatsuits and a catchy tune were all in the mix for 2021. The song was smart, as were the matching green sweats. How’s that for uncool?
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07.
Mr Johnny Logan
Mr Johnny Logan representing Ireland in The Hague, 19 April 1980. Photograph by Mr Viktor Dammann/Getty Images
Fun fact: Ireland has won Eurovision more times than any other country, a total of seven wins. Mr Johnny Logan is responsible for three of them – twice as a performer and once as composer of the Ms Linda Martin opus “Why Me?” in 1992. In the 1980s, Logan ruled the Eurovision roost with some style. He represented Ireland in 1980 and 1987 and on both occasions donned an angelic white suit that perfectly matched his big ballads, “What’s Another Year” (1980) and “Hold Me Now” (1987).
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08.
Bucks Fizz
Bucks Fizz representing the UK in Ireland, 4 April 1981. Photograph by Mr Peter Harding/RTE
The UK may not have a great record at Eurovision, but it set the bar when it comes to the costume reveal. Picture it: it’s 1981, you’re watching Eurovision and this colourful quartet, Bucks Fizz, with shaggy haircuts show up on your TV screen, rock ’n’ roll-dancing in nifty primary-colour sweats. Then, halfway through, Ms Cheryl Baker and Ms Jay Aston, who are wearing long skirts, have them whisked off to reveal… short skirts! OK, so it may not sound like something major now, but it helped them to the winners’ podium.