Main Character Energy: Why A24 Isn’t Just Hollywood’s Hottest Studio, But Also Its Most Stylish

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Main Character Energy: Why A24 Isn’t Just Hollywood’s Hottest Studio, But Also Its Most Stylish

Words by Ms Danai Dana

15 November 2022

As the New York-based production company behind critically acclaimed titles such as Moonlight, Lady Bird and The Farewell – not to mention buzzy new release Aftersun and the highly anticipated The Whale – A24 has in the past 10 years blossomed from indie outsider to serious Hollywood player. The secret to its success? Its commitment to boundary-pushing, left-field storytelling that the industry behemoths won’t touch certainly has a lot of do with it. But no doubt its propensity to churn out achingly good-looking films plays a big part, too.

But while the A24 canon is often heralded for its striking cinematography – the “A24 aesthetic”, if you will – what’s more underrated is the outfits, with a good chunk of the best-dressed film characters of the last decade all hailing from the company’s roster. From the diamond chains and Ferragamo belts of Uncut Gems’ Howie to the 1990s LA skater style of the mid90s kids, we’ve highlighted the A24 characters who delivered killer lines and killer outfits.

01.

Patrick in The Souvenir Part II

The Souvenir Part I and Part II borrow heavily from the life story of its writer and director Ms Joanna Hogg, so it’s perhaps unsurprising that she rifled through her own enviable wardrobe (think vintage Yohji Yamamoto garments and archival Vivienne Westwood) to kit out the characters. However, that same DIY approach to costume design also filtered down to the actors, with Mr Richard Ayoade hauling in a few of his own suits from home. As the rather obnoxious film director Patrick, Ayoade sports a predominantly pastel wardrobe (plus fur coats and glasses worth of Sir Elton John), and this cream corduroy suit, paired with a baby-pink T-shirt, is a highlight. Costume designer Ms Grace Snell even stressed that they keep all of Patrick’s shirts crumpled – just to make him all the more artfully dishevelled.

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02.

Jackson Hole in X

Mr Ti West’s 2022 slasher movie X follows a group of filmmakers and actors travelling through Texas on a quest to make a porno. Set in the late 1970s, the glory days of the porn industry, it perfectly captures the aesthetic of that era, from the flared trousers to the aviator eyeglasses (which appear to be having a revival today). Among the cast is an almost unrecognisable Mr Scott Mescudi, AKA rapper Kid Cudi, as up-and-coming porn star Jackson Hole, who struts about with a perfectly coiffed Afro, thick moustache and a standout light-blue suit that flares in all the right places. Above, he’s pictured with just the suit trousers and a laid-back white T-shirt, but the result is no less impactful.

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03.

Waymond in Everything Everywhere All At Once

For a film with infinite universes and countless personas, Everything Everywhere All At Once was bound to have an array of fashion moments. No spoilers for those who haven’t seen it yet, but expect a myriad of wacky costumes and makeup that mirror its absurdity, with designer Ms Shirley Kurata creating looks that range from Harajuku-inspired dresses and a doughnut hairpiece to an Elvis suit. The most noteworthy character from a style perspective? None other than male protagonist Waymond, who starts out strong in a peak dadcore long-sleeved polo paired with a fanny pack. However, his most covetable look, in our view, is one of understated luxury: an impeccably tailored suit teamed with a pair of round black frames that contradict his more surreal (or normcore) selves.

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04.

Howard Ratner in Uncut Gems

The anxiety-inducing crime thriller that made a muse of Ms Julia Fox follows Mr Adam Sandler as Howard “Howie” Ratner, a gambling addict and jeweller who works in New York’s Diamond District. To nail the ouftits, the film’s costume designer Ms Miyako Bellizzi not only paid visits to the city’s jewel-filled neighbourhood, but also consulted street-style photographer Mr Mordechai Rubinstein (aka Mister Mort) on New York’s Bukharan Jewish attire. What she uncovered was Ferragamo belts, rimless Cartier glasses, leather jackets and, of course, acres of bling – as seen here on Howie. In the film’s 2010 context, his tastes are deliberately flash and a tad outdated, but today’s Y2K revival lands him right on the money.

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05.

Abegunde “X” Oluwale in Zola

Cowritten by real-life style icons Mr Jeremy O Harris and Ms Janicza Bravo, Zola is a black-comedy crime caper based on a viral 2015 Twitter thread. Its central cast includes Ms Taylour Paige, Ms Riley Keough and Succession’s Mr Nicholas Braun – but it’s Mr Colman Domingo as the suave but sleazy X whose style grabbed our attention. Costume designer Ms Derica Cole Washington was in part inspired by The Wizard Of Oz and Romy And Michele’s High School Reunion, dressing the characters in brash colours and prints that echo the vibrant Miami setting – not least this mauve suit and vibrant shirt combo. Take note, too, of the flashy yellow-gold Rolex with a diamond-set bezel – a sartorial summation of everything that Domingo’s character strives for.

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06.

Jimmy and Mont in The Last Black Man In San Francisco

A tale of gentrification, The Last Black Man In San Francisco narrates the experience of being priced out of your own home. The semi-autobiographical film is the work of two native San Franciscans and follows a working-class man, Mr Jimmie Fails, as he becomes obsessed with the Victorian house his ancestors once lived in, with friend Montgomery Allen (Mr Jonathan Majors) tagging along for the ride. The costumes are laid-back, with a soft, warm palette that harmonises with the cinematography and, more importantly, doesn’t steal the limelight from the characters’ stories. And while Jimmie and Montgomery each have their own distinct style – the former favours skater attire, sporting beaten-up adidas Busenitz sneakers, while the latter leans more preppy – they’re both timeless in their own way.

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07.

Fuckshit and Fourth Grade in mid90s

The devil’s in the details in Mr Jonah Hill’s directorial debut, mid90s, a nostalgia-filled tribute to growing up as a skater in LA during – you guessed it – the mid-1990s. The actor-turned-filmmaker sought to make every element of the film as authentic as possible, from the stoplights in the streets and Doritos packets to the DVSs, adidas Superstars and Vans Old Skools. Pre-production, costume designer, Ms Heidi Bivens built up a rich collage of references that included old skater videos, 1990s hip-hop references and anecdotes from Hill’s own childhood, sourcing vintage pieces that were all the rage in the LA skate scene at the time, such as Menace and Kools. Fuckshit and Fourth Grade’s oversized fits (note the former’s layered T-shirts) and worn-in white sneakers may be more a statement of identity than fashion, but we’re charmed all the same.

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