Robert De Niro’s robe in Casino, the fur hoodie worn by Cam’ron at New York Fashion Week in the early 2000s, and Vegeta’s Badman shirt from Dragon Ball all converge to one single universal truth: real men wear pink. And believe it or not, it was not until the middle of the 20th century that the colour was suggested as a female-focused colour by marketing executives devising a feminine code of consumption for the Western world. Thankfully, fashion designers and trendsetters have been hard at work to deconstruct societal archetypes and break conventions.

This season, different hues of pink found their way into the propositions of notable style leaders including tailoring lords Paul Smith and TOM FORD, and storied houses Burberry and SAINT LAURENT. For his final collection as creative director of his eponymous brand, the menswear maverick Dries van Noten leaned heavily on pops of pink. If they say it’s OK, then why are you still hesitant?

Below, evidence that pink is unequivocally one of the trendiest, most stylish colours for guys. It is not the mind-blowing choice it once was, thanks to its normalisation on the world’s runways and red carpets. Nevertheless, it acts as a great personality marker to stand out in ubiquitous crowds of blacks and greys and blues. It’s also a reminder for those around you that colours do not in fact have genders, and being frightened by such connotations is simply nonsense. So, yes, real men do wear pink. Here’s how.

Denim is most likely the staple of your wardrobe, all year long, no matter the weather. And blue jeans are the Swiss Army knives of menswear – reliable, practical, and ready to rise to the (everyday) occasion, be it going for a walk, picking up the kids from school or running errands. They are effortless without being underwhelming – as proven by Pharrell Williams, who can ennoble every garment he wears – when coupled with a pink item, like this sleek TOM FORD cotton-blend sweater.