THE JOURNAL

Sports and fashion may seem like diametrically opposed worlds, but they’re also inextricably linked to one another. Fashion changes because of sports, not despite it – just look at tennis shoes! But when we think about fashion, perhaps no sport has drawn more attention to itself in recent years than skiing.
A sport that generally takes place at the top of mountains and in relative meteorological extremities, skiing requires a lot of its apparel. Good ski gear should withstand freezing temperatures (but, crucially, remain breathable), be comfortable, be waterproof, and… also look great? It’s a tall order, perhaps, but it’s not an impossible one. Still, it’s an arena where the competition is fierce, and it’s the brands with experience and heritage that tend to shine through.

When speaking of style and success in the skiing sphere, it’s hard not to mention Bogner. Founded in 1932, from small beginnings in a backyard in downtown Munich, Bogner has heritage by the bucketful. Steeped in family tradition and genuine skiing talent, it was instigated by Mr Willy Bogner Sr, a successful German-Nordic skiing champion, with his wife, Maria. After expanding into more consciously stylish skiwear in the 1960s after demand for sports fashion grew, the brand made a name for itself by making functional clothes that also wouldn’t look amiss off the slopes. Today, the brand is owned by the founders’ son Mr Willy Bogner Jr – who has made the brand famous around the globe as a filmmaker and athluxury mastermind. Bogner is also the official outfitter to the German national ski team.
It’s clear in both the quality of the fabrics and the nous with which the clothes are designed that Bogner has been around for the best part of a century. While these clothes are built to withstand the snow and the cold, they will work just as brilliantly well off the slopes, too – this is sophisticated stuff that offers more than just a cushion to fall on when you wipe out. Bogner strikes an impressive balance between ski clothes that are undeniably brilliant quality, and jackets or coats that would also look at home, say, for a walk around the city and beyond. See below for some of our favourites from Bogner’s most recent offering.
The Stylish Insulators
A good ski jacket will take you far (not just on the runs, that is), and can be a shrewd investment if chosen well. The Arik down jacket, in red, black and white, is crafted from a durable ripstop material that is insulated with goose down and feathers, has a removable rubberised snow guard with press studs, and even a small ski pass pocket on the upper arm so you can glide through to the lifts with ease. Oh, and it looks brilliant. Also see the Simon jacket, which, while in a more subdued khaki colour, is equally impressive, and has a padded windbreak inlay, a stand-up collar, a plethora of pockets, and zippers on the sleeves. In the market for tough-wearing jackets that will look just as good with a pair of jeans as they will with a pair of ski trousers? These two are exactly what you’re looking for.
The Hybrid Wonders
Bogner is known for taking classic ski wear and injecting it with an innovative, stylish twist. Nowhere is that more apparent, perhaps, than with the brand’s hybrid jackets. Not quite fleeces and not quite shell jackets, these take all the elements of a standard mid-layer and combine it all to create something entirely superior. The red, white and blue Lucian jacket has an internal microfleece lining for extra warmth, and is crafted from a stretchy soft shell. The Henrik, on the other hand, is slightly more fleece than shell, making it closer to a jacket you can easily transition from the slopes to the city. That’s not to say it’s not functional, however: it has reinforced, ergonomically shaped sleeves so it’s incredibly easy to move in, and boasts padded quilting at the back for extra warmth and comfort.
The Multi-Functional Trousers
When choosing ski gear, the jackets generally get all the attention and the trousers are usually an afterthought. Bogner’s Tobi ski pants, though, are worth putting on centre stage. Everything has been thought of – there are ventilation slots with zippers on both legs for when you overheat after slaloming, and the waistband is cut slightly higher than usual at the back for increased movability and comfort. We might not recommend wearing these off the slopes, of course (bright red and blue trousers are not the easiest things to style with a dinner jacket, after all), but for apres-ski pants that are cosy and still look good, you’ll be hard pressed to find better.