THE JOURNAL
Illustrations by Mr Ben Lamb
“Every generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it,” as Mr George Orwell put it. Which might explain the beef between Gen Z’s crew-sock crew and those no-show Millennials. Us? We have no skin in the game, other than catering for all sock wearers, obviously. Heck, we don’t even have an opinion on the ripped containers of Mr Jude Bellingham’s rippling calves. Just as long as you are wearing socks with the latest batch of sneakers this summer. Because over-ripe shoes look good on no one – on which we can all agree.
01.
Air Max SNDR by Nike
Think back, if you can, to 1999. While Fight Club and The Matrix, two of that year’s biggest films, suggested something of a general unease about what was to come – pre-millennium tension, as it was coined – Nike was busy doing the footwork for the future. The brand’s short-lived Project Alpha wing unveiled – to much fanfare, including commercials directed by the likes of Messrs Michael Bay and Michel Gondry – a clutch of sci-fi concepts that actually went into production. Among the best loved was the head-spinning Air Max Sunder, now reissued as the SNDR. It features a signature bubble in the heel, a zip-up shroud and reflective panels – you know, in case you missed the Canyon Gold upper.
02.
860v2 “Silver Metallic” by New Balance
Blame TikTok, if you like, for the appearance of sea salt in everything from desserts to beauty regimens in 2024. But when it comes to sneakers, we’ll take our recommended daily dosage of sodium with, ahem, a pinch of salt. Here, New Balance’s early 2010s 860v2 model gets a fresh, salty spray colourway. The result is perhaps more Starfleet than marine-based, with sci-fi technology – ACTEVA LITE cushioning, shock absorbing N-ergy, and segmented ABZORB SBS heel pods – to match.
03.
Zoom Vomero 5 SE “Bright Crimson” by Nike
An unremarkable if incredibly comfortable running shoe in its day – 2011, when it first launched – the fifth iteration of the Zoom Vomero has grown into its second life as one of the It shoes of the 2020s. Inevitably, this rebirth has seen the arrival of a multitude of colourways. And few are as bold as this clash of white, black and red. It’s a trademark combination, previously seen on flagship models from the Air Max to the Jordan. Which tells you the circles this shoe now moves in.
04.
UB-7 GT-2160 by ASICS x Kiko Kostadinov
ASICS was – suitably – quick to tap up the skills of Central Saint Martins graduate Mr Kiko Kostadinov back in 2018. Six years feel like an impossibly long time in the world of sneaker collaborations, but this ongoing partnership continues to feel fresh. The standard GT-2160 is a play on the design language of the 2010s’ GT-2000 series. The Bulgarian-born designer’s take on this predictably runs with it, pushing archive details – along with GEL inserts – to their limits.
05.
LD-1000 SP by Nike
“The first shoe made for your knees” was how Nike put it when it launched the LD-1000 way back in 1977. To which we’d caveat that technology has moved on since Mr Bill Bowerman started experimenting with rubber in a waffle iron. But its flared heel design set the template for today’s shoes. And there’s no doubt that, when it comes to style, this archival piece goes the distance, as shown by the clamour for the rare recent reissue, in collaboration with Stüssy. This mainline version comes in the OG blue colourway.