THE JOURNAL
Illustration by Mr Simon Landrein
Back in 2022, we partnered with Reflaunt to launch MR PORTER RESELL, a premium service that allows you to make room in your wardrobe by quickly and easily listing your old clothes for sale. It’s all part of our long-term strategy to help you extend the life of your clothes, either through care and repair or by finding them a new home.
We don’t need to tell you how important this is for the environment and the future of our industry. By passing your clothes along to someone else when you’re done with them, you’re helping to reduce landfill waste and supporting long-lasting style. It’s a chance for your pre-loved clothes to be loved all over again. Isn’t that a nice feeling?
There are, however, one or two tricks to bear in mind if you’d like to maximise your profits and ensure a quick sale. We spoke to our reselling partner, Reflaunt, to get the lowdown.
01. Give it a proper clean
The Reflaunt team grades the condition of each item it receives before deciding on the final listing price. The difference in price between an item graded “moderate” and “excellent” can be 10 to 15 per cent or more, so it’s in your interest to ensure that your item receives the highest grade possible. The best way of doing this is to invest in a professional clean. Yes, it might cost a bit extra, but if it results in your item receiving a higher condition – and a higher resale price – your investment will be returned with interest.
02. Offer a true retail experience
When it comes to shopping for pre-loved clothes, it’s the little things that are so often missing – the tags, the bags and everything else that contributes to that “retail” feeling – which keep potential buyers at bay. To assuage any doubts, try as best you can to recreate that original retail experience. Still have the boxes and bags? Include them. Dust bags for shoes? Include them, too. If you’re a real stickler for detail, perhaps you’ve even kept the tags. Good for you – it all helps. And while this advice is of little use to anyone who has already disposed of the tags, bags and boxes, it’s something to bear in mind for any future purchases that you might one day look to resell.
03. Know what sells
Like any marketplace, the second-hand market for fashion is controlled by demand. If you’re selling something that people want, you’re going to have a much easier time of it. To that end, we’d recommend cross-referencing the contents of your wardrobe with MR PORTER’s Trending Now list. As you’d expect, there’s plenty of new-season fashion to be found here, but there are also examples of what’s known in the industry as “continuity”, product that has been available in some shape or form for multiple seasons and shows no sign of going away any time soon. While you’re poring over Trending Now, take a look at The Essentials, too. These are items that have stood the test of time and, if cared for properly, should be just as desirable now as when you bought them.
04. Keep checking in
So, your items have been taken away by courier to MR PORTER RESELL and they’ve been accepted for sale. End of story, right? Not quite. You can still check back in on the MR PORTER RESELL portal while you wait for Reflaunt to find a buyer for your items. If you feel that they’re taking too long to sell, you have the option of lowering the price. If you’d rather keep them at their original selling price for longer, make sure you opt out of any automatic price corrections.
Now that you’ve learnt the tricks, why not give it a go yourself? Head to the link below to unlock the value in your wardrobe and begin your reselling journey today. And remember: you can get an extra 10 per cent on top of the sale price if you opt for MR PORTER store credit.