THE JOURNAL
Few brands have such a defined sartorial identity as Moncler. When we think of the now-Italian luxury brand, founded in an alpine village near Grenoble back in 1952, we instantly think of winter jackets made to withstand the most severe of elements. Voluminous shapes, functional design and innovative fabrications – and an aspirational, newly found sense of self expression in a detail-driven sartorial scenario – are what allowed the brand to make a name for itself in mountain wear.
But the label’s dedication to craftsmanship, eye for practicality and versatile silhouettes are what eventually enabled it to gain popularity miles away from the peaks where it was first established. For SS24, Moncler leaves the mountain ranges to embark on a cosmopolitan journey through Europe, informed by the refined, polished sartorial codes found in rather stylish urban centres.
The cuts are relaxed, the lines are clean, and Moncler’s pioneering fabric research and development meet luxurious raw materials, such as buttery suedes and leathers. Signature down jackets and gilets are reinvented in plush cashmere, while matte leather and smart details give classic bombers a contemporary sensibility. The dynamic flair of the city informs shirt-jackets – rendered in ultrafine recycled nylon or rugged suede – and fleeces, knits and jersey T-shirts and polos.
Lighter layers and informed fabric choices are at the core of the collection. And to help you go about your spring wardrobe with the same sartorial prowess, we’ve put together three outfits, all created with metropolitan style setters in mind. Let’s take a closer look.
The multi-purpose jacket
Spring’s unpredictable weather calls for smart layering options that’ll keep you stylish and look the part – while protecting you from the elements – no matter what you’re wearing underneath. Somewhere between a Harrington and a windbreaker, Moncler’s Chaberton jacket is cut from the brand’s durable double micro chic shell and given a contemporary, refined touch with a stand-up collar, leather trims and smart pockets. We’ve styled it with a shirt-jacket – made from lightweight nylon but lined in soft cotton-jersey – and classic chinos, but you can wear it over tailoring or a sweatshirt and jeans.
The chilly-day signature
A Moncler signature, but make it urban. The brand’s classic quilted parka is reimagined for the city streets in a flannel construction made with touches of cashmere, that gives it a soft, luxurious feel. It’s filled with lightweight down and still has all the practical details you’d expect from the brand, such as zipped pockets and adjustable toggles along the hood to get the fit just right.
The off-day building blocks
Moncler knows a thing or two about comfort. And while its collections have always been designed with sportspeople in mind, the brand’s SS24 collection is filled with the kind of adaptable staples that will serve you all year round, even when sub-zero temperatures are a good way off. Case in point? Take this classic sweatshirt, updated with the brand’s embroidered logo, these cotton-jersey cargo trousers, designer for a streamlined, straight-leg fit, or its leather sneakers, which are sure to become a fail-safe option in your rotation.